Ulta can use a mobile app to help promote its brand. It can give people access to all kinds of deals going on in the store. On the Ulta app, all you have to do is download the app, and start looking at all the deals and new items the store has. Ulta can also …
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Week Four: Snapchat vs. Instagram
For Ulta I think between Snapchat and Instagram that Instagram is the better choice. Instagram is a better platform for Ulta to reach its audience. Instagram allows businesses such as Ulta to grab the attention of the audience in many ways. Instagram helps Ulta reach people by posting different things such as photos, videos, stories, …
Week Three: Twitter/mobile devices
I think that Twitter is a great resource for people to use. Twitter is a really popular social media platform and gets a lot of attention. Ulta has a Twitter page and they have a lot of followers. Ulta shares a lot of new information through Twitter. I think Twitter is a great marketing platform …
Storytelling Campaign For Client
A storytelling my client could implement from an online campaign could be to do creative activities online. Since Ulta has makeup, anyone can become creative with makeup. I think Ulta could use this to get their audience more involved by doing a contest online each month. Ulta could host a contest on their social media …
Visual Storytelling
I believe that to tell a story you have to be interested in what you are talking about. Trying to paint a picture for everyone to see and understand is not always easy. Everyone has different interest in life. However, for this specific blog I was asked to write to tell a story about something …
Week One: Client website evaluation.
Ulta is the client I am representing this semester. Ulta has unique products on the website. Ulta’s website pops with the pink and orange theme they have on their website. Ulta has a great social media follow. They popular on Instagram, Facebook, and Twitter. I think the idea of new rules for marketing and PR are …
Social Media PR
I am finishing up my public relations degree, and this summer I am taking a social media PR course. The course just started, but I can already tell by reading the material and the syllabus for this class that I am going to enjoy it! I love to write, stay connected with the world through …
The Journey Begins
Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak Walton
Sam Case's Blog 