Ulta can use a mobile app to help promote its brand. It can give people access to all kinds of deals going on in the store. On the Ulta app, all you have to do is download the app, and start looking at all the deals and new items the store has.
Ulta can also provide secret codes for people to redeem. All they have to do is go to the Ulta website and sign up to receive text messages and emails from Ulta. Ulta will then email the customer a confirmation email with all the details on it, and it will also include a secret code getter for people to use on the mobile app.
People who have the app will be able to see exclusive deals going on in the stores and online that others who do not have the app cannot see. You could say these customer are considered V.I.P Ulta guests. This app will allow Ulta to get more business and provide excellent services to happy customers.
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