Week Three: Twitter/mobile devices

I think that Twitter is a great resource for people to use. Twitter is a really popular social media platform and gets a lot of attention. Ulta has a Twitter page and they have a lot of followers. Ulta shares a lot of new information through Twitter. I think Twitter is a great marketing platform for Ulta. They market new deals everyday through Twitter, and also tweet the newest items in the store. Ulta keeps up with all the national day celebrations, and when it has to do with hair, skincare, or makeup products they share tweets about items in the store. Twitter is already a mobile app on phones, so Twitter can help make Ulta more popular and useful through their app. Also, Ulta has its own website and mobile app that makes it useful for its customers to use and keep up with all the latest trends and new deals going on. I think that by using all the platforms Ulta can and marketing its brand the way it does, Ulta is going to be around for a long time in the near future, and find more advanced ways to use Twitter and its personal website as a higher marketing level.

The only ethical issue I can think of that most people may be questioning is how truthful information is? I think that when it comes to tweets, that anyone can tweet anything from any electronic device, especially with our mobile devices today. Most people probably question the fact that people are always selling things and trying to market items. Therefore, people question how much truth is behind the marketing idea or the information being given? People who use their mobile devices want to make sure that their identity and personal information along with their banking information is going to be safe. My faith influences these views because God was a trustworthy person, and as graceful human beings, we have a duty to uphold to God and ourselves to be the best versions or ourselves. We should be willing to all be trustworthy and never have to fault anyone for any reason. I wish that were the case, but not everyone can live up to those standards. That is why trust is such a problem in the world today. Now that there is all this high tech stuff in the world like our mobile devices with all kinds of apps, it is easy for someone to steal someone else’s information, and that is why you have to be careful with who and what you are trusting when it comes to marketing certain items.