Storytelling Campaign For Client

A storytelling my client could implement from an online campaign could be to do creative activities online. Since Ulta has makeup, anyone can become creative with makeup. I think Ulta could use this to get their audience more involved by doing a contest online each month.

Ulta could host a contest on their social media page where their fans and customers or anyone really, can join in the contest to get a prize with their email. I think this would be a great way to boost their sales, to gain a more following audience, and new customers into the stores.

For the the campaign, Ulta could have their audience compete in makeup challenges to see who has the best look each month. They can set it up to have different themes, too to keep it interesting. Like for October, maybe have the audience do a halloween makeup, and then for another month inspire a sexy eye look. Just something that keeps the campaign interesting and that makes people want to be apart of the campaign idea.

To make it more interesting, they could show women all over the world and be diverse. They could use older women, little girls, transgender, etc. They could make a really diverse campaign that would peak the interest of viewers all over the world. Ulta, being a top beauty company can reach their audience by targeting different people of all ages to show everyone they are beautiful. It does not matter what background, ethic, or where you come from. Everyone is beautiful in their own way. They can show this by putting different people in their campaign video, and each person where their makeup, hair, or skin products.