Visual Storytelling

I believe that to tell a story you have to be interested in what you are talking about. Trying to paint a picture for everyone to see and understand is not always easy. Everyone has different interest in life. However, for this specific blog I was asked to write to tell a story about something I like on social media. I decide to go with the client I am working with this term. I chose to talk about Ulta on their Facebook page.

Ulta has a lot of great products that it offers to women of all ages. It does not just target a specific age because Ulta thinks everyone is beautiful. It does not discriminate either because it also offers products for guys to shop there, too. Ulta has a warmth atmosphere that welcomes everyone into the store and to embrace your own beauty. Ulta’s Facebook has lots of videos and pictures inspired by real women. It has the ability to portray real women instead of using models and actresses like most brands try to do in campaigns these days. Ulta is built on wanting to spice up your original beauty with other interesting products from skin, hair, and makeup in the store. Ulta’s products are all about making women feel beautiful and also healthy. Ulta has products that allows people’s skin to stay soft and hydrated through great moisturizers they offer.

I like how when you walk into an Ulta store everything is organized. At the entrance is the makeup products to your right, then the more cheaper makeup products to your left with some nail stuff included. On the left side you will also find all the makeup brushes, then behind there on the next aisle are some hair products and then you have the hair products on the wall in the back by the salon. In the middle of the store you have aisles that have all the body and bath products for relaxation and your skin. The store is well organized making it easier to locate all your favorites items. Also, depending on your favorite brands for makeup products, they have them separated on different aisle by the name of the brand. Ulta allows you to be your beautiful self, feel confident, and feel comfortable in your own skin.

Lastly, I really love how Ulta allows you to test their products out before you buy it. This is great because it allows people to go in and try on different products before purchasing, and it’s good for business because it will keep people coming back being able to test try things before wasting money. Ulta has natural look items, too fierce and wild items, and just mixing it up. This is a great social media page to check out and see if they inspire you as much as their brand has help to inspire me.